This section brings together the main outcomes developed by the AI–GENIALE project throughout its journey.
Here we will progressively publish our research reports, case studies, guidelines, training materials, webinars, and operational tools dedicated to the application of Generative Artificial Intelligence in business innovation processes.
This first report of the AI–GENIALE project analyzes the relationship between Generative Artificial Intelligence and business innovation through a systematic review of the scientific literature. The report highlights how AI is transforming the different phases of the innovation process: from idea generation to the development of new products, up to the improvement of the supply chain and relationships with customers and stakeholders.
The analysis also sheds light on opportunities, emerging skills, and organizational challenges that companies and regions will need to address in the coming years in order to fully leverage the potential of AI.
This research collects and analyzes real-world corporate cases, both national and international, drawn from the scientific literature, showing how Generative Artificial Intelligence is being integrated into innovation processes.
The report presents concrete applications across different sectors, from manufacturing to pharmaceuticals, from retail to professional services, highlighting benefits, emerging organizational models, and key success factors.
From the experiences analyzed in the literature, the value of GenAI clearly emerges as a lever to accelerate creativity, improve efficiency, reduce time and costs, and support strategic decision-making, always in integration with human capabilities.
